RIFE Putters, LLC, founded by Guerin Rife in 2004, is the most popular brand of putters on the PGA Champions Tour, with more than 40% of players using a RIFE. The key to RIFE’s immediate success on tour and among average golfers has been its patented RollGroove technology.
RollGroove is a precise face milling and grooving system that imparts topspin to a putted ball as soon as it leaves the face without the all-too-familiar bouncing and skidding that can greatly affect putting consistency and distance control. RIFE putters grip, hold, and release the ball in a truer, more consistent fashion, allowing them to be made with less loft (1.5-2°) than other putters (typically with 4-6° of loft).
RIFE’s RollGroove system began to attract attention in golf circles with 2005’s Two Bar Mallet and Two Bar Blade putters, which also featured self-adjustable lie angles, speed-weighting systems and 4-point stability weighting and the two-bar alignment system.
RIFE kept the ball rolling in 2007 with the Island Series line of putters, which included the Barbados, 2007’s Mallet Putter of the Year. These putters offered a more traditional look than the Two Bar line while incorporated signature RIFE technology and colorful, Caribbean-inspired grips and head covers. Other Island Series putters include the Aruba, Cayman and Trinidad.
The new Two Bar Hybrid Mallet and Two Bar Hybrid blade putters, which combine the best elements of the original Two Bar and the Island Series lines, continue what is rapidly becoming a tradition of excellence for RIFE.
In addition to putters, RIFE also offers high-quality grips, replacement head covers, weight kits, and training DVDs. Begin your own tradition of excellence on the green by purchasing a RIFE putter from 2nd Swing, the online leader in golf club selection, service, and technology!