Nike Golf continues to improve its products with an extremely high attention to detail. Each year, more and more advances are made to help golfers get the most out of their golf equipment including a revamped Compression Channel design in their Victory Red woods lineup and enhanced aerodynamics in their SQ Machspeed lineup. Their Str8-Fit technology continues to help golfers of all skills achieve desired ball flights to maximize shot results and performance. This type of technology has grown by leaps and bounds since being introduced in 2009. Originally, the player had 6 different settings for the Dymo Str8-Fit driver, and in the new Victory Red Pro driver there are 32 different settings. The idea behind this innovation is to provide players with ability to achieve their ideal shot pattern, as well as to let the driver grow with the player. If a player's swing changes at some point, they would be able to adjust the driver accordingly.
Perhaps the greatest success Nike Golf has had over the past year is with their Method putter line - a 2011 Golf Digest Hot List Gold winner. These putters were generated by the feedback that came from the tour pros on staff with Nike Golf. The Polymetal Groove Technology provides a better roll with increased weight distribution for a higher MOI that gives players the putting results they want. The newest design from the Method Putter line is the Method Core Drone putter. It is a futuristic design with a lot of features and benefits. The soft Polymer insert combined with milled steel grooves present a truer roll and prevents the golf ball from hopping and skipping across the putting green.
Nike Golf continues to be one of the top companies in the golf industry. Every year they introduce new and innovative products, and hope to build on their success going forward.