In 2006, a small team of individuals set out to buy, sell and trade golf clubs. Through a number of transactions, this team quickly understood the importance of selection and service. Every customer was an opportunity to make a sale as well as be a walking and talking billboard for potential new customers. During Master’s week of 2007, 2nd Swing opened its doors for business in Minnesota.
2nd Swing is a Minneapolis based specialty retailer and online seller of new and used golf equipment and accessories. Our mission statement outlines our desire to own the best inventory selection in the country, which we believe provides customers with a WOW Factor! Big box retailers provide up to 6,000 items including golf clubs, clothing and accessories. 2nd Swing’s selection will include over 20,000 items in just golf clubs!
As a company, our goal is to exceed the customer’s expectations. Our training and certifications courses will help provide direction and tools to provide the customer with a great experience. In addition, the company offers customer centric services such as trade-ins, a 30-day play guarantee, FREE custom fitting with any purchase and the opportunity to extend the warranty on their pre-owned club purchases up to one year.
One service we provide that adds value is custom fitting. Less than 1% of the golfing population has ever been fit for golf clubs; our goal is to fit 100% of our customers. Custom club fitting can provide a benefit to players of all skill levels.
2nd Swing has been recognized and awarded several service and fitting awards. Here are some examples from some of the manufacturers we work with.
- In 2011, 2nd Swing was honored by Ping and developed the Ping nFlight Performance and Fitting Studios in our retail stores. Also in 2011, Bettinardi Golf recognized 2nd Swing as a premier putter fitter and awarded us the Studio B putter fitting center. 2nd Swing Minnetonka is 1 of only 3 Studio B Fitting Studios in the country.
- In 2013, 2nd Swing achieved a long sought after goal of becoming a Ping Authorized Internet Retailer (A.I.R.). 2nd Swing is 1 of only 10 A.I.R. accounts.
- 2009 and 2012 Ping Regional Fitter of the Year
- 2011 and 2012 Mizuno Top 100 Fitter
- 2012 Cobra Fitter of the Year – Minnesota
- 2012 Taylormade Fitter of the Year – Minnesota
- 2012 Bettinardi National Fitter of the Year
- 2013 Golf Digest Top 100 Fitter of the Year – Minneapolis
- 2013 Golf Digest Top 100 Fitter of the Year – Minnetonka
Every customer represents an opportunity to share our mission. We can WOW them with our selection and service. It’s up to each of us to provide the Best in Class Service to their experience and create “net promoters” out of every customer that we are in contact with.