Driven by innovation is the motto used by Adams Golf when manufacturing new golf equipment. Adams Golf has lived up to this slogan with the technology they use to make their golf clubs. Adams is and continues to be the category leader in hybrid iron sets. The A2 hybrid iron set made Adams Golf number one in hybrid iron sets and they continued that achievement with the A2OS, A3, A3OS, A4, A4OS, A7, A7OS, Idea V3, and now with their new A12 and A12OS irons which are Adams Golf best performing and easiest to hit ever. Adams Golf’s success can be driven from their use of the Upside Down Head design they used in the Tight Lies woods. This was Adams’ first technological advancement, and is still popular among players today.
Adams Golf built off the achievements of the Tight Lies drivers and fairway woods and has introduced the advancement in Aerodynamics that the use in their Speedline woods today. The idea behind making woods more aerodynamic is to reduce drag throughout the swing which then creates more club head speed and produces longer drives down the fairway. Evidence shows that this technology works as the new Speedline 9088 UL driver is 7.5 yards longer than other competing drivers in this category, and turns out 13% more consistent drives.
Aerodynamic Technology has helped Adams Golf generate drivers that are some of the longest and straightest drivers on the market. Velocity Slot Technology has helped Adams Golf attain further accomplishment in their fairway woods and hybrids. They create slots on the top of the crown and bottom sole of the club which allows for weight to be distributed in other areas, and extend the sweet spot of the face making the club more forgiving. It also provides more flex on the face (trampoline effect) that is similar to drivers which improves distance when hitting out of the fairway or rough.
Adams Golf feels that fitting is the future of the golf industry, and introduces their newest breakthrough the HITfit fitting application. It takes data from a players swing and provides a fitter information on how many hybrids the player should be playing as well as the optimal yardage gapping they would need. This app will be a critical tool in fitting hybrids into a players set.