The Srixon Golf Company, who originally started with the production of golf balls in Japan in 1930, has evolved into one of the leaders in the golf world as it has grown to produce a great series of golf clubs in addition to top of the line golf balls. In 1994, with the opening of its Golf Science Centre, Srixon was able to improve its products by providing greater distances to the clubs while making each model lighter in weight. Srixon’s featured a STAR Fitting System that enables the golfer to adjust the face angle as well as the internal weight of the club head. The STAR Fitting System allows for up to 84 possible loft configurations. Srixon’s persistent drive to innovate has put them atop the golf industry.