2nd Swing Golf and PGA of America Announce Official Equipment Trade-In Partnership

Eden Prairie, MN – Today at the PGA Show in Orlando, Florida, the PGA of America has officially designated 2nd Swing Golf as its Official Equipment Trade-In Partner. In this strategic partnership, 2nd Swing will drive the PGA of America Value Guide, recognized as the most comprehensive platform for selling golf equipment in the industry.

As part of the arrangement, 2nd Swing will facilitate opportunities for PGA of America Golf Professionals to earn financial contributions through equipment trade-ins via either the PGA Golf Retirement Plus program or the 2nd Swing affiliate program. Leveraging an advanced algorithm that considers factors like brand, model, condition, and demand, 2nd Swing ensures precise valuations, fostering equitable transactions for both sellers and buyers.

Moreover, PGA of America Section offices can partake in a dedicated partnership program, unlocking local-level benefits. Additionally, both PGA of America Golf Professionals and consumers have the option to channel their equipment trade-in values towards supporting PGA REACH, the charitable foundation (501(c)(3)) of the PGA of America.

“We are proud to partner with the PGA of America and we thank them for their trust in our ability to operate the new PGA Value Guide,” said Simon Kallal, 2nd Swing CEO. “We feel fortunate and excited to work with one of the finest organizations in golf as we support their 30,000 Members and Associates.”

At the PGA of America's headquarters in Frisco, Texas, 2nd Swing is set to deliver its acclaimed fitting and club services at the PGA of America Coaching Center powered by T-Mobile. 2nd Swing's fitting process offers golfers a brand-agnostic, comprehensive fitting experience, mirroring the professional treatment seen on Tour each week. Furthermore, 2nd Swing will extend club services such as grip changes, lie/loft adjustments, and more.

The PGA Value Guide offers a mobile-friendly website design and the fastest receiving payment times in the industry. “Through our partnership with the PGA of America, 2nd Swing will empower Golf Professionals by providing them additional revenue and income generation sources,” said 2nd Swing VP of Merchandising Ross Fuchs.