Titleist's "We Go Farther" Miniseries, Your Look at the Titleist Speed Project

Titleist’s TSR line has drawn rave reviews from golfers across the skill spectrum, from double-digit handicappers to the best players in the world. The feature these clubs have potentially received the most praise for is the impressive ball speed numbers they generate. However, Titleist’s new YouTube miniseries We Go Farther depicts how some of the manufacturer’s previous models failed to boast similarly eye-popping distance numbers. 

Part 1 of Titleist’s miniseries, titled “A Line In the Sand,” takes golfers back to the beginning of the Titleist Speed Project. This long-term innovation venture led to the design and development of Titleist’s TS, TSi, and TSR metal wood models after the relative disappointment of the Titleist 917 line.

Part 2, titled “Proving Grounds,” depicts the point at which the TS line was nearly finished, the first “prove it” moment of the Titleist Speed Project. The line was a major step forward for the company, and they carried that positive momentum forward into a successful launch.

Part 3, titled “Breaking Through,” shows Titleist undergoing a major challenge, following up a successful launch with another one. To bust through a speed plateau, Titleist’s design team leans on a new type of metal that helped form the eventually well-received TSi line.

Part 4, the series finale titled “Pushing Beyond,” golfers receive an up-close look at the culmination of the Titleist Speed Project, the company’s TSR line. 

Pick up your Titleist TSR driver or fairway metal at 2nd Swing today and take advantage of the six-year journey that was the Titleist Speed Project.