The 2014 Cobra BiO CELL Fairway Woods build off the momentum from the AMP CELL fairways and are convincing golfers that cool-looking products really do work. By moving weight lower and deeper into the clubhead, these fairway woods mirror the technology of the BiO CELL drivers. This new technology ramps up ball speeds compared to previous Cobra models. The face on the BiO CELL fairway is easier to hit from the ground and light rough because of its shallow profile. In product development, golfers have seen an average distance gain of 9 to 11 yards with this new technology. Get your new BiO CELL fairway from 2nd Swing now, and you can customize every option – loft, length, color, and more – during your purchase so you’ll be able to play your best golf when your club comes in.