Cleveland Huntington Beach Soft 12 Putter

Who’s It For

Cleveland Golf’s Huntington Beach line of putters was created to offer players exceptional performance and a classic, elegant look at a price point that’s far lower than typical high-end putters. With its new Huntington Beach SOFT lineup, Cleveland is pushing the envelope even further by implementing technology that will help players improve their speed control while also providing several tour-proven head shapes and unique personalization options. Of the different models available, the Huntington Beach SOFT 12 is a rounded modern mallet that features high MOI and a single bend neck design. As a face-balanced putter, it will work well for players who use a straight back, straight through approach to putting and also be a good option for right-handed golfers who tend to miss putts to the right.

The Tech Story

The key innovation in the new Huntington Beach SOFT putters is what Cleveland is calling Speed Optimized Face Technology. More specifically, each putter in the lineup has a unique milling pattern that will produce consistent ball speed from across the face, meaning that putts struck from the heel or the toe will travel the same distance as putts struck in the center of the putter, with the end result being improved distance control. Additionally, the diamond shaped CNC milling pattern provides more friction at impact to achieve a truer roll. Huntington Beach SOFT putters also have been constructed using 304 stainless steel to provide a soft feel at impact, and the center of gravity of each putter has been optimized to further enhance feel and provide less dispersion at impact. And finally, Cleveland is offering personalization options for players as well, as they can choose from 16 different colors and four fill areas to create the exact look that they want.

Facts and Figures

• Head Design: Modern Mallet
• Neck Design: Single Bend
• Material: 304 Stainless Steel
• Offset: 1/2 Shaft
• Head Weight: 370 grams
• Lie Angle: 70 degrees
• Loft: 3 degrees
• Toe Hang: Face Balanced
• Length: 33, 34, 35 inches
• Stock Grip: CG Oversized
• Available in right-hand only
• Head Cover included

Quotable

“Cleveland putters have always been a great value, but the Huntington Beach SOFT putter, featuring a speed optimized face and premium finish, takes it to a new level. The speed optimized face is one of the most advanced technologies available to improve putting performance. You’ll make more putts - plain and simple. The fact that we’re delivering it at such an aggressive price point makes this one of the best values in the market.” -- Jeff Brunski, Cleveland Golf Vice President of Research and Development

Get Fit

2nd Swing Golf offers professional, tour-level club fitting at all of its retail locations, as well as a knowledgeable customer service staff that can help answer questions related to fitting. For fitting questions, please call 612-216-4152, and for more information about 2nd Swing’s custom fitting services, locations, and staff, click here (http://fitting.2ndswing.info/).