New from Odyssey for 2020 are Triple Track putters, which feature the Triple Track alignment that has been so popular and successful on Callaway golf balls. More specifically, three lines are centered prominently on the putter head to help players improve their alignment, which is crucial when it comes to having success on the greens. Triple Track putters also utilize a new Microhinge Star insert that delivers a firmer feel than Odyssey’s White Hot inserts.
Stroke Lab Technology has also been implemented into the Triple Track design, as 40 grams of weight has been removed from the middle of the shaft and re-positioned under the grip and in the head to help promote a better stroke. There will be seven Triple Track putters in all for golfers to choose from, which vary in terms of head design from blades to mallets, as well in the amount of toe hang they offer to meet the needs of players with different stroke types.
Odyssey had tremendous success with its original Stroke Lab putters when they were first introduced and is now back with a new Stroke Lab family that it is calling Stroke Lab Black. Most notable about the Stroke Lab Black lineup is that each model features an elegant black PVD finish, as well as Odyssey’s new Microhinge Star insert, which will offer a fimer, more responsive feel than the White Hot Microhinge insert that was utilized in the original Stroke Lab putters.
Of course, as the name would suggest, Stroke Lab Black putters feature Odyssey’s Stroke Lab Technology, which was designed to help golfers improve their strokes by removing weight from the center of the shaft and redistributing it to the head of the putter and the butt end of the grip. In all, there will be 13 Stroke Lab Black options to choose from, and with different head weights, shapes, and neck designs available, there will be a model to fit any player’s needs.
Callaway first introduced Artificial Intelligence as part of its design process with the Epic Flash drivers, and it is now taking that technological investment to a whole new level with its new Mavrik driver franchise. More specifically, each of the three models in the Mavrik line and each loft option among the three available models has its own unique Flash Face SS20 clubface architecture, which creates optimal performance for different player types.
Mavrik drivers also feature Jailbreak Technology to maximize energy transfer at impact, while FS2S titanium has been used in constructing the clubface to create more ball speed. In terms of the three available models, the standard Mavrik will fit the widest array of golfers, while the Mavrik Sub Zero was created for high-spin players and those with more club speed. Finally, the Mavrik Max is the most forgiving option and it also offers movable weights to create a draw bias.
What Callaway has done from an R&D standpoint with the Mavrik drivers has also been carried over into the fairway woods, and the same three models -- Mavrik, Mavrik Sub Zero, and Mavrik Max -- will be offered to fit golfers with different performance needs. Arguably the most unique of those three options is the Mavrik Max, as this is the first time Callaway has created a fairway wood that offers players with a dedicated clubhead design that enables a draw bias.
Like the drivers, each Mavrik fairway wood model and each of that model’s available lofts features its own Flash Face SS20 architecture to provide optimal performance. Additionally, the Mavrik fairways feature clubfaces that were constructed using high-strength, maraging C300 steel, which helps promote faster ball speeds, while Jailbreak and Face Cup technologies maximize energy transfer and help maintain ball speed from impact locations across the face.
The new Mavrik hybrids feature for the first time from Callaway a clubface that has been developed using Artificial Intelligence. And as is the case through the rest of the Mavrik lineup, each hybrid model, as well as all of the available lofts, has its own distinctive SS20 Flash Face construction, with the end result being optimized performance for players who best fit into each of the three Mavrik hybrid options.
The Mavrik hybrids also feature Jailbreak Technology to maximize ball speed, and each of the three models offers unique shaping and playability. The standard Mavrik is a mid-size profile with a square toe and was developed for effortless launch and impressive distance. The Mavrik Max offers a larger footprint and the highest MOI of the three models, while the Mavrik Pro is the most compact of the three options and offers shaping more similar to a fairway wood.
What’s the key technology story surrounding Callaway’s new Mavrik, Mavrik Pro, and Mavrik Max irons? If you’ve been paying attention, you’re probably thinking it's Artificial Intelligence. And you would be correct, as Callaway has utilized AI in its iron development for the first time. As is the case with every product offered in the Mavrik lineup, each iron model and each iron within a set also has its own Flash Face architecture to optimize launch, spin, and trajectory.
Between the three models, there’s a great choice for any golfer. Mavrik is a game-improvement iron that excels in terms of distance and forgiveness, Mavrik Max is a super game-improvement offering that delivers high launch and incredible MOI, and Mavrik Pro is a compact, workable option that was designed for better players. Each Mavrik iron model features Flash Face Cup Technology to deliver fast ball speeds, while urethane microspheres provide improved feel.
Callaway first introduced its "Star franchise two years ago, and it’s now back with a brand new lineup of Epic Flash Star golf clubs. The idea around the Star family, which features drivers, fairway woods, hybrids, and irons, is to create lightweight but ultra premium products to help golfers with more modest swing speeds pick up the added distance that they crave, a goal that is accomplished in many ways.
But the key ingredient is to utilize lighter, premium materials and components -- heads, shafts, and grips -- to create products that are easy to swing but offer exceptional balance. And the benefits are many. The lighter clubs help players create more clubhead speed, which certainly has value, but they also make it easier for golfers to square the clubface at impact more easily and hit the ball higher, two key ingredients when it comes to maximizing distance.
Callaway would describe its new Epic Forged irons as the most premium offering in its current iron lineup. And purely in terms of look, it’s easy to see why, as these irons are truly elegant. That said, they also feature about as much technology as an R&D team could ever hope to pack into an iron head, with the end result being golf clubs that flat out deliver in terms of distance, forgiveness, control, and feel.
Providing the exceptional sound and feel at impact are a 1025 carbon steel body, as well as urethane microspheres that absorb unwanted vibrations. Meanwhile, a 360 Face Cup has been implemented to allow the clubface to flex more at impact to increase ball speed, and Variable Face Thickness promotes more ball speed on off-center strikes and consistent spin. Also, suspended tungsten weighting helps optimize performance with each club through the bag.
Building on the incredible success that its Epic Flash drivers and fairway woods have enjoyed since being released in January of 2019, Callaway is adding to the Flash family with new Epic Flash hybrids. The Flash hybrids feature many of the same distance-enhancing technologies that work so well in the Epic Flash drivers and fairways, which wasn’t easy for engineers to accomplish given the dramatically smaller head size of a hybrid.
Most notable is that the Epic Flash hybrids feature Jailbreak Technology, which utilizes two internal bars that connect the sole and crown to maximize energy transfer on shots played from across the clubface. Additionally, a carbon crown saved weight in the construction process and that weight was re-distributed within the clubhead to increase MOI. And finally, internal tungsten weighting optimizes launch and spin conditions to promote both distance and control.
Flash Face Technology is the biggest storyline when it comes to the new Epic Flash drivers, as Callaway utilized Artificial Intelligence to develop a faster, more efficient clubface. The new face works in unison with Jailbreak Technology to provide players with improved ball speed when compared to Rogue and the original Epic, as well as enhanced forgiveness. Also, a new sliding weight track is providing more customization options without sacrificing MOI.
As was the case with the original Epic drivers, there will be a standard version and a Sub Zero version available. The standard version has a slightly larger profile than the Sub Zero, which was designed to help high-spin players get their spin rates down. To do that, weight has been moved more forward to reduce spin and also promote workability. That said, like the standard Epic Flash, the Sub Zero will feature ample forgiveness and fit a wide range of players.
It isn’t just the Epic Flash drivers that feature Flash Face Technology; the fairways woods do as well, although it should be pointed out that the design of the two faces is quite different given the way that players hit those clubs. The Epic Flash fairways also feature Jailbreak and Face Cup technologies, which combine with Flash Face to deliver explosive ball speed, an area in which Callaway has long been an industry leader when it comes to fairway woods.
In addition to there being multiple loft options to choose from, players will also have the option to decide between the standard Epic Flash fairways and the Sub Zero models. The standard versions will feature a slightly larger footprint and naturally high launch conditions, while the Sub Zero has movable weights in the sole to help players control launch and spin. It also has a smaller, more tour-inspired shape that will likely appeal to better players seeking workability.
For the first time in three years, Callaway is back with new Apex irons, a franchise that has been one of the company’s most popular through the years. Two models will be available, the Apex 19 and the Apex 19 Pro, both of which have been forged from premium 1025 carbon steel. The 2019 Apex would best be described as a players distance iron, while the more compact Apex 19 Pro is a true players iron that was designed for more talented ball-strikers.
Despite their simple yet elegant look and exceptionally soft feel, there has been significant technology implemented into the design of each model, including 360 Face Cup technology, which enables the clubface to flex more at impact to deliver faster ball speeds from across the face. Tungsten weighting and a new spin control VFT face in the short irons are additional features that have been utilized to ensure optimal performance through the set.
In setting out to create the new Apex hybrids, Callaway relied heavily on feedback from its stable of touring professionals around the world. Not surprisingly, the end result is a hybrid that was designed for and will likely appeal most to better players. And that starts from a shaping standpoint, as the 2019 Apex hybrid features a compact profile that was designed to be the ultimate long iron replacement for lower-handicap players.
Also noteworthy about the new Apex hybrid is that for the first time in what Callaway would classify as a players hybrid Jailbreak Technology has been implemented in the design to promote faster ball speeds. Additionally, a bonded hosel design that enables flatter lie angles and a more neutral CG position have been chosen to ensure that the Apex hybrids won’t be draw-biased, something most better players definitely don’t want in a hybrid.
Odyssey’s new Stroke Lab putters represent a shift in construction philosophy, as weight has been removed from the center portion of a predominantly graphite shaft to more effectively balance the putter. More specifically, 40 grams of weight has been repositioned, with 30 grams being moved to the butt end of the putter under the grip and 10 grams being moved closer to head. The end result in Odyssey’s testing has been improved consistency.
Stroke Lab putters also feature Odyssey’s White Hot Microhinge insert, which provides players with the soft, White Hot feel that has been so popular along with an insert design that gets the ball rolling more quickly to help promote better speed control. Also of note, there are 10 different head shapes for players to choose from, including some new designs, as well as hosel options that will accomodate players based on how much arc they have in their stroke.
In its original iteration, Callaway’s PM Grind wedge was something that Phil Mickelson and renowned wedge designer Roger Cleveland created as a prototype for Mickelson to use on Tour. That experiment blossomed into a public release and has now been expanded and improved with the new 2019 PM Grind wedge lineup. Most notably, a slight increase in offset and a higher toe are making it easier for golfers to hit knockdown shots.
Also of note, Groove-in-Groove Technology that positions the grooves at a 20 percent angle creates more friction with the golf ball to increase spin on shots played from around the green, and a C-Grind sole shape with ample bounce gives players an impressive combination of turf forgiveness and versatility. The PM Grind lineup has also been expanded and now features loft options of 54, 56, 58, 60, and 64 degrees.
Big Bertha irons have been a favorite among higher-handicap golfers for years now and one of the most recognizable franchises that Callaway has to offer. Their success has been fueled by incredible playability, as increased distance, higher launch, and ample forgiveness have all combined to make it easier for average players to hit more greens and have more fun on the course. And golfers can expect more of the same from the new 2019 Big Bertha irons.
Tungsten weight that has been positioned low and deep in the design of the new Big Bertha irons will give players the performance that they want and need, but they can also expect improved sound and feel thanks to the use of internal urethane microspheres. Additionally, a new PVD finish and streamlined shape will provide golfers with improved aesthetics at address, which almost certainly will expand the target audience for the new Big Bertha irons.
Callaway has emerged in recent years as one of the most popular golf manufacturers when it comes to hybrids, and it has reached those heights by providing players with exceptional ball speeds. The new Big Bertha hybrids will continue to excel in that regard, as the combination of Jailbreak Technology and a Hyper Speed Face Cup will deliver impressive ball speeds from across the clubface, with the result being more distance and improved consistency.
Also of note when it comes to the 2019 Big Bertha hybrids is a new, lightweight adjustable loft sleeve that has been developed. The new hosel allows players to adjust loft and lie to achieve exactly what they’re looking for in terms of spin, launch, and distance, but it weighs the same as a bonded hosel, allowing engineers to utilize the optimal CG position. Additionally, the new Big Bertha hybrids are available in lofts ranging from 19 to 33 degrees to fill the gaps in any player’s bag.
To say that Odyssey designers are excited about the new EXO lineup of putters would be quite an understatement. In fact, they believe EXO embodies everything that Odyssey has learned through the years about making putters, a conglomeration of knowledge that has taken Odyssey to the undisputed No. 1 spot in the putter market both with professional golfers and recreational players alike.
The EXO line was created first and foremost to give players maximum forgiveness on off-center strikes, which will help provide better speed control on mis-hits. As such, each of the six EXO putters available is a modern mallet design and features a multi-material construction that made it possible for ample weight to be utilized along the perimeter of the putterhead. Additionally, a new Microhinge White Hot insert is providing the true roll that players want but with the soft White Hot feel that they love.
Also unique about the EXO lineup is that two hosel designs are being utilized to better fit different types of putting strokes. Standard models are face balanced, which will work especially well for players who putt using a straight back, straight through method, while “S” models feature a short slant neck design and moderate amount of toe hang that will work better for players with arcs in their stroke.
In spite of the tremendous success enjoyed by its Epic drivers in 2017, Callaway felt there were improvements that could be made, which is what led to the creation of the new Rogue driver lineup. Fear not, however, Epic fans, as Jailbreak technology is back as part of the Rogue design, including modifications that will further improve ball speed. But where the Rogue really distinguishes itself is in terms of forgiveness, as MOI has been increased thanks to a slightly larger footprint and a new clubface construction that better protects ball speed on mis-hits.
There’s also a brand new driver option from Callaway in the Rogue lineup, as the Rogue Draw will join the standard Rogue and the Rogue Sub Zero. Players can expect similar performance attributes from the latter two options, most notably in terms of spin reduction from the Sub Zero for players who need it. But the Rogue Draw will now give golfers who fight a slice or block a dedicated head design as opposed to movable weight to help eliminate that miss.
Callaway continues to raise the bar when it comes to iron technology and the new Rogue irons are a perfect example. Across the Rogue iron line, distance is the common denominator and it has been achieved in a myriad of ways. Most notably Face Cup and Variable Face Thickness (VFT) technology are leading to ball speed increases both on pure strikes and mis-hits. These are also, however, irons that offer impressive forgiveness and launch conditions, thanks in large part to internal tungsten weighting, and they also provide better feel than many distance irons.
With three Rogue iron models to choose from, golfers will have to figure out which is right for their game. The Rogue Pro has the most compact profile of the three and will give better players the look and workability they want in an iron. The standard Rogue and the Rogue X, meanwhile, are more similar in shape, but the X features lighter swing weights and stronger lofts that will help create more distance and make it a popular choice for players with slower swing speeds.
The big tech story with the new Rogue fairway woods is the introduction of Jailbreak technology, which is a first for Callaway in a fairway design. It took significant work from the R&D team to make it happen, but two steel bars now connect the crown and the sole, allowing Rogue fairway woods to deliver maximum energy transfer at impact, which increases ball speed. Couple that breakthrough with Callaway’s highly successful Face Cup technology and what you get are fairways that Callaway believes are the most powerful it has ever made.
As was the case with the Epic fairway woods, there will be two Rogue fairway models to choose from to help meet the needs of any golfer. The standard Rogue will offer naturally high launch conditions, high MOI, and a multitude of lofts to choose from, while the Rogue Sub Zero will feature a slightly smaller footprint to encourage workability, as well as provide lower spin rates to help high-spin and/or high-speed players control trajectory and maximize total distance.
As is the case with the Rogue fairway woods, Callaway’s new Rogue hybrids also feature both Jailbreak and Face Cup technology. Those two innovations are working together along with an ultra-thin Carpenter 455 steel clubface to produce impressive ball speed numbers from impact locations across the face. Additionally, an Internal Standing Wave has been utilized within the clubhead to help engineers position weight to better promote an optimal combination of launch and spin, as well as improve stability at impact.
Callaway is also offering two different Rogue hybrid models, the standard Rogue and the Rogue X. Not surprisingly, there also will be standard Rogue and Rogue X irons for players to choose from as well to help them better complete their bags. In terms of the differences between the two models, the standard Rogue has a slightly smaller footprint to help promote more workability, while the Rogue X was designed to deliver maximum distance thanks to its lightweight construction.
In creating the new MD4 wedges, Callaway and its lead wedge designer Roger Cleveland relied more heavily on tour feedback than arguably ever before. That feedback led to a number of new features but first and foremost was a change to the shaping of the MD4 wedges, which are now more compact and also feature straighter leading edges and slightly more offset, all of which will combine to create improved contact and more consistent results. That said, Callaway’s new Groove-In-Groove technology is also giving players the optimal spin they need to play any shot.
Best of all, however, when it comes to the MD4 wedges are the four sole grinds that are available, each of which will suit a certain type of player and course conditions. More specifically, the popular C, S, and W grinds that were available in the MD3 line are available again, while a new X Grind has been added to the lineup. It will work well for players with steeper angles of attack but also offer more shot-making versatility than most high-bounce wedges.
GBB Epic is so-named because it represents an epic shift in how the head and face behave to enhance power, spearheaded by our innovative Jailbreak Technology and Exo-Cage/triaxial carbon construction. Any golfer, from scratch players to high handicappers, should find more speed, distance and control with GBB Epic.Increased Distance from Jailbreak Technology. Innovative new technology changes how the head and face behave at impact to promote more speed across a larger area of the face for increased average distance.
Like our new Epic drivers, GBB Epic fairway woods incorporate our revolutionary and proprietary triaxial carbon composite material to enhance forgiveness, power and accuracy in a huge way. Epic’s triaxial carbon crown weighs just 5.8g, making it an incredible 78% lighter than a steel crown.* The saved weight is redistributed into strategic locations within the head to maximize MOI and lower the CG, making Epic fairway woods extraordinarily easy to launch.
GBB Epic Sub Zero heralds a true paradigm shift: A powerful, low-spinning Tour-level driver that’s also incredibly forgiving -- an unheard of combination. Its high speed / low-spin characteristics make it particularly appealing to Tour pros, yet Epic Sub Zero is so exceptionally forgiving and easy to launch that a wide range of players will want to play it. Two interchangeable weights in the head (2g and 12g) to adjust spin-rate and launch angle. Put the 12g up front to lower spin; in back for higher launch and higher MOI.
GBB Epic Sub Zero fairway woods are targeted at a wide range of golfers seeking increased distance and control in an adjustable, forgiving and highly playable fairway wood. The cornerstone of its performance is its extraordinarily light triaxial carbon crown, which allows for the lowest CG of any Callaway fairway wood. High Ball Speeds from Next-Gen Hyper Speed Face Cup. Fourth generation Hyper Speed Face Cup responds to off-center hits with greater efficiency to promote faster speed across more of the face.
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