After a great run that began in the fall of 2015 with the release of the original M1 driver, TaylorMade is beginning 2020 by introducing its new SIM brand, which will replace the highly popular and successful M family. SIM stands for Shape In Motion and the new franchise came about because TaylorMade believes it can do things today from a shaping and aerodynamic standpoint to improve performance that it simply couldn’t do within the M family.
There will be three SIM driver options for players to choose from, the standard SIM, the SIM Max, and the SIM Max-D. Each will feature completely new shaping to increase clubhead speed, as well as what TaylorMade is calling its Inertia Generator, which is a rear weight that’s positioned in the clubhead to increase MOI. Beyond that, staple technologies will remain in the SIM line, including Twist Face and the use of TaylorMade’s proprietary Speed Injection process.
As is the case with the SIM driver lineup, there will be three SIM fairway wood models to choose from. The SIM Ti features titanium in the construction of the clubhead and face to allow for an 80-gram sole plate that lowers CG to improve launch, spin, and MOI. The SIM Max, meanwhile, offers a slightly larger profile to create added forgiveness, and the SIM Max-D was designed with its center of gravity positioned more toward the heel to help encourage a draw bias.
In terms of the shared technologies for each fairway model, headlining the list is TaylorMade’s V-Steel sole design, which provides improved turf interaction and enhanced playability from poor lies. Twist Face also has been utilized to improve accuracy on shots hit from the high-toe or low-heel portions of the clubface, and Speed Pockets have been implemented into the design to create more flexing of the face at impact, as well as protect ball speed on low-face strikes.
TaylorMade will be offering one rescue model within the SIM family and that will be the SIM Max, which was created to offer naturally high launch conditions, exceptional distance, and tremendous impact stability. In terms of technology, as was the case with the SIM fairway woods, the SIM Max rescues will feature TaylorMade’s V-Steel sole design to provide better turf interaction from perfect lies and the versatility needed to play shots from poor lies.
SIM Max rescues will also feature Twist Face to improve accuracy on off-center strikes, while a C300 steel clubface delivers improved ball speed. Also of note, the Speed Pocket implemented in the design helps maintain ball speed on shots hit from low on the face, which is a common miss with a hybrid. There also will be five different loft options for players to choose from in the SIM Max rescue line, ranging from 19 to 31 degrees.
Rounding out the debut of SIM for TaylorMade will be two game-improvement iron offerings, SIM Max and SIM Max OS. Both irons were designed with distance and forgiveness in mind. But in comparing the two, the SIM Max OS will feature a larger footprint and wider sole, which will provide mid- and high-handicappers with added confidence over the ball, while the SIM Max offers a more traditional cavity back profile that includes a thinner topline and less offset.
What makes SIM Max and SIM Max OS unique, however, are the resources that engineers invested to create a softer impact feel, which typically isn’t the case in game-improvement irons that feature thinner clubfaces. More specifically, to produce that improved feel, TaylorMade revamped its Speed Bridge technology, which also helps promote ball speed, while also incorporating a new ECHO Damping System in the cavity to reduce unwanted vibrations.
To say the original P790 irons were a home run for TaylorMade would be an understatement. In reality, they basically redefined and significantly expanded the players distance iron category. Given the success of P790, it was only a matter of time before TaylorMade released a new version, and that time is now. To its credit, however, TaylorMade didn’t make sweeping changes to the new P790 -- SpeedFoam is back -- rather subtle refinements to make them even better.
Most notably, the clubface has been made seven percent thinner to increase ball speed, and 15 percent more tungsten has been utilized to raise MOI and promote higher launch. Progressive Inverted Cone Technology has also been introduced into the design to improve accuracy, while the long irons now feature less offset, the short irons feature a more compact blade length that promotes control, and a higher toe section through the set offers a more classic look at address.
One area in which TaylorMade continues to improve its market share is the wedge category. Its Hi-Toe wedges have been incredibly popular and the brand new Milled Grind 2 lineup is already garnering high praise. MG2 wedges are 100 percent CNC machine milled, which ensures precision and consistency when it comes to every aspect of the clubhead. New, however, is a raw clubface and sharper groove pattern that creates additional spin and control.
Aso unique about Milled Grind 2 when compared to the original Milled Grind wedges is that the clubface has been made thicker (from 5.1mm to 6.5mm), which allowed a TPU insert to be implemented into the design to improve feel. MG2 wedges are offered in lofts ranging from 48 to 60 degrees and available in low-bounce and standard-bounce models to meet the needs of any player. There are also two elegant finishes -- Satin Chrome and Matte Black -- to choose from.
When it comes to putters, TaylorMade is best known for its Spider franchise, but the company also has had tremendous success with its TP collection. New from TaylorMade is the TP Patina lineup, which is providing players with a classic look but technology that promotes optimal feel and a true roll. More specifically, the Patina’s Pure Roll insert has been made 5mm thicker to improve feel and its grooves are angled at 45 degrees to create more forward roll at impact.
The TP Patina collection also features adjustable weights in the sole so that players can create the exact balance that they’re looking for in their stroke. There are seven unique head shapes to choose from, including three traditional blade designs and four mallets. Each putter also offers different toe hang characteristics to create a match for different stroke types, and each Patina model is also offered at 34 or 35 inches in length and in right- and left-handed models.
TaylorMade’s Spider franchise has been around for more than a decade now, but it has truly exploded in popularity in the last couple of years, as Spider putters are played by some of the best touring professionals in the world and a fixture in the bags of countless amateurs as well. Brand new from TaylorMade is the Spider X line, which is taking the stability and high MOI that Spider putters have been known for to all new heights.
The sole plate that has been utilized in the Spider X line is now constructed using lightweight carbon and at just 15 grams it allowed engineers to move weight to the perimeter of the putter to maintain high MOI in a more compact shape. The Spider X’s Pure Roll insert has also been made thicker to provide a more pleasing sound and feel, while angled grooves create more forward role. Additionally, brand new navy and copper colors are available to choose from.
Speed Injected Twist Face is the big technology story when it comes to the new M5 drivers from TaylorMade. More specifically, TaylorMade engineers have adopted a new design strategy to ensure that every clubface is at the USGA’s COR limit, with the goal being to maximize ball speed. To do that, TaylorMade actually make the clubface too hot and then injects resin into two small ports in the face to slow it back down to the highest conforming level possible.
Additionally, Twist Face is back in the M5 drivers to provide increased accuracy on mis-hits, and the M5 also features a modified T-Track system that along with an adjustable hosel creates nearly 1,800 settings to help players optimize performance. There are also two M5 models to choose from. In addition to the standard version at 460cc, there is a 435cc Tour model. It was designed for players who are looking for a compact shape, lower spin, and added workability.
As is the case with M5, the new M6 drivers also utilize TaylorMade’s unique speed injection process to get each driver right up to the USGA limit for COR, which TaylorMade believes will ensure that every player gets as much ball speed as possible. Additionally, by utilizing a thinner clubface and then slowing it down as necessary, the sweet spot on the face of the M6 has been expanded to deliver faster ball speeds on shots played from outside the center of the face.
Also helping improve performance on off-center strikes, is Twist Face technology, as face curvature is altered on the high toe and low heel portions of the M6 driver to deliver more accuracy on those common misses. Fixed weight low and deep in the clubhead also provides optimal launch and spin in the M6, and there will be a D-Type version available to help players who struggle with a slice or a block combat that frustrating miss.
The new M5 fairway woods will be replacing the M3 fairways in TaylorMade’s lineup, and there have been some significant changes made. Most notable is that the M5 fairway woods feature a titanium body as opposed to steel. The use of titanium combined with a lightweight carbon crown allowed engineers to utilize a 65-gram movable steel weight in the sole to give players the option to create the fade, draw, or neutral bias that they’re looking for.
Equally important in terms of innovation is that TaylorMade is utilizing Twist Face in the M5 fairway woods, as face curvature modifications have been made high in the toe and low in the heel to reduce side spin and provide enhanced accuracy. An adjustable loft sleeve with 12 distinct settings is also a standard feature in the M5 fairway woods, ensuring that players can create the exact launch, spin, and shot shape that they prefer.
The new M6 fairway woods will be stepping into some big shoes, as both the M2 and M4 fairways were incredibly successful for TaylorMade. Most notable about the M6 fairways is that they will feature Twist Face, which is new for TaylorMade in a fairway wood. More specifically, face curvature on the high toe and low heel portions of the clubface has been modified to reduce side spin on those two common misses, with the end result being improved accuracy.
The M6’s Speed Pocket also has been redesigned, with added flexibility promoting improved ball speed protection, especially on low-face strikes, and a slightly deeper clubface and lightweight carbon crown combine to make it easier for players to launch the ball from the turf. And finally, for the first time, there will be a D-Type fairway model in the M6 line, which was created to help players fight the slice or block that they typically struggle with.
For the first time ever in one of its rescue clubs, the M6 rescue will feature Twist Face, an innovation that gives players increased accuracy and reduced side spin on off-center strikes thanks to face curvature refinements that have been made to the high toe and low heel regions of the clubface. Additionally, the M6’s clubface has been made thinner to provide more ball speed from all strike locations than was the case in its predecessor, the M4.
Also of note, a stepped crown design helps move the CG lower in the M6 for effortless launch conditions and improved stability at impact, while a modified Speed Pocket that is more flexible than in previous versions better protects ball speed from impact points across the face. The M6 rescues are also available in five different models with lofts ranging from 19 to 31 degrees to allow any player to address the gaps in their bag that need to be filled.
Driving performance in TaylorMade’s new M5 and M6 irons is what the company is calling Speed Bridge, a structure that works in unison with a new thru-slot Speed Pocket to deliver faster ball speed and improved sound and feel at impact. More specifically, a thinner clubface that utilizes Inverted Cone Technology and increased stiffness around the perimeter of the clubhead improve energy transfer at impact to promote significant distance gains.
The M5 and M6 irons also feature fluted hosel designs and lower CG positions to promote naturally high launch conditions and better results on off-center strikes, while unwanted vibrations are eliminated by a HYBAR compression damper. Of the two new models, the M5 features a more compact blade length and less offset, which will promote workability, while the M6 features a wider sole and larger footprint to provide maximum forgiveness.
As blended iron sets have become increasingly popular, especially with better players who are looking for unique playability from their short, mid, and long irons, TaylorMade set out to create a set of irons that would give golfers all of the benefits of a blended set in a single iron model. The result of those efforts is the new P760, which features a progressive design as it relates to both shaping and construction to give golfers feel and control and in the short irons along with an infusion of distance, launch, and forgiveness in the long and mid irons, which TaylorMade sees as a winning combination.
Most notable about the P760 progressive design is the use in the long and mid irons of SpeedFoam, which has proven to be highly effective in TaylorMade’s P790 irons as a ball speed producing technology. The P760 short irons, however, feature a traditional forged construction approach from premium 1025 carbon steel to promote superior feel, as well as the control and workability that better players demand from their scoring irons. Additionally, the blade size, offset, and loft of each iron has been chosen to offer optimal performance through the set.
TaylorMade has become a serious player in the putter market in the last couple of years, and a great deal of that success can be attributed to the popularity of its Spider Tour putters. New for 2018, TaylorMade is now offering the Spider Mini, which features a head shape that is 15 percent smaller than the Spider Tour but with the same impressive level of MOI to help players fare better on mis-hits when it comes to both speed and distance. Also present in the Spider Mini is TaylorMade’s Pure Roll insert, which enables the ball to start rolling more quickly.
Spider Mini putters are available in a Tour Red and Diamond Silver finish, and they feature a new, unique alignment aid that mimics what golfers who have typically use blade-style putters are used to seeing at address. Each Spider Mini model is also face balanced, meaning it will work best for players who use a straight back, straight through approach to putting or for those with slight arcs in their stroke.
TaylorMade’s new TP Red-White putter collection features three popular head designs that have been updated with enhanced alignment aids to help players get the ball started on their intended line more often. The three models being offered in the Red-White collection -- the Ardmore, Ardmore 2, and Ardmore 3 -- are mallet designs that feature significant perimeter weighting, which means more forgiveness for the golfer on off-center strikes. Each model also offers a varying amount of toe hang to meet the needs of players with different stroke types.
From a technology standpoint, each TP Red-White model features TaylorMade’s aluminum Pure Roll insert, which helps to get the ball rolling more quickly while also offering a firm yet responsive sound and feel that gives golfers plenty of feedback. Additionally, each putter has been milled from premium 304 stainless steel, and a black steel shaft complements the head design and color patterns to offer an elegant and eye-catching visual package.
After an impressive run of more than two years, TaylorMade is retiring, at least temporarily, the M1 name and introducing its replacement as M3. And when it comes to the new M3 drivers, the buzz centers around TaylorMade’s new Twist Face Technology, which has seen the company make modifications to the high-toe and low-heel regions of the clubface to improve performance on those common misses. That said, TaylorMade also believes the M3 is faster than the M1, as well as more forgiving, and the new model will continue to have industry-leading customization.
There will also be two M3 models for players to choose from, a 460cc option and a 440cc option. Most players will fit better into the 460, as it will provide more forgiveness than its stablemate, but for players who like a more compact profile and the ability to shape shots more easily, the 440 could be a great fit. It’s also the early choice of Tiger Woods, who looked solid in his 2018 PGA Tour debut.
When the M2 driver was first introduced in 2016, many viewed it as little more than a complementary product to the M1. Instead, M2 went on to become one of the best selling drivers of all-time. With its new M4 drivers, TaylorMade believes it will deliver players the high-launch, low-spin product that they’ve loved but with a massive infusion of added forgiveness thanks to new Twist Face Technology, which has been developed to provide better results on a driver’s two most common misses, low heel and high toe.
Players will also have two models of the M4 to choose from, the standard M4 and the M4 D-Type. Of the two, the standard model will fit the widest array of players and be a popular choice with tour pros and high-handicappers alike. But for those golfers who struggle with a block or a slice thanks to an open clubface at impact, the D-Type will help combat that issue.
While the buzz around TaylorMade’s M3 and M4 drivers is Twist Face, the new M3 and M4 irons have their own exciting new technology story to tell in the form of RIBCOR, which has not only been utilized to improve feel in these two models over the M1 and M2 irons but is also helping create straighter, longer golf shots from all impact points thanks to the perimeter of the clubhead having been stiffened. Additionally, popular TaylorMade technology like Face Slots and Speed Pockets have also been utilized to further create more distance, high launch, and forgiveness.
From a fitting standpoint, the M4 will work best for mid- and high-handicappers, while the M3 will be a better option for low-to-mid handicappers. More specifically, the M3 features a compact shape that will help players work the ball more easily, as well as a thinner topline and less offset. Both, however, have a more streamlined look than their predecessors, the M1 and M2.
Also new for 2018 from TaylorMade will be M3 fairway woods, and like their predecessors, the M1 models, the M3 fairways will give players significant customization options to achieve exactly what they want to see in terms of trajectory, shot shape, and distance. There’s new technology in the M3 fairways as well, however, including more moveable weight to further fine tune flight conditions. Additionally, the M3’s weight track and center of gravity position have been moved closer to the clubface to reduce spin rates and optimize total distance.
So who’s the right candidate for an M3 fairway wood? Certainly the player who wants to be able to make setting adjustments to their fairway wood to optimize performance. But the M3 also has a significantly smaller profile than the M4 fairway woods and a slightly deeper face as well, which will make it a great option in terms of working the ball and playing shots from a tee.
As popular as M2 drivers have been, M2 fairway woods have been almost their equal, as they have proven to deliver an incredible combination of distance and forgiveness. And that will again be the case with the new M4 fairways, which feature a modified Speed Pocket that’s creating more ball speed and protecting that ball speed better on mis-hits. Additionally, more weight has been pushed to the perimeter of the clubhead in the new design to help improve distance consistency on shots that are struck from either the heel or toe.
M4 fairways will be a great option for golfers who are looking for max forgiveness and effortless launch, the latter of which can pose challenges when it comes to recreational players, especially from the turf. For those who would like a smaller profile and enhanced workability, the M4 Tour fairway would be a good option as well and a great choice for players who use a fairway wood often from a tee.
The first thing players will notice with the new M3 Rescue is that it features the M family’s iconic two-tone crown, which this year is black and silver as opposed to black and white. That’s a notable move, one that TaylorMade chose to adopt primarily for alignment purposes, given that neither version of the M1 Rescue had the two-tone crown. Additionally, players will have more movable weight at their disposal with the M3 to produce their preferred launch conditions, ball flight, and distance, and an adjustable loft sleeve will also aid in that process.
Players of all ability levels can enjoy better performance with an M3 Rescue than they could with a long iron, and these are hybrids that have immediately made their way into the bags of touring pros around the world. Given the ample customization that exists in the M3, players can also expect to add a higher level of precision to their hybrid game regardless of the shot at hand.
The M4 Rescue was designed to provide exactly what the average golfer wants in a hybrid, that being high launch, fast ball speeds, and ample forgiveness. Specific to the M4 Rescue is a new Speed Pocket that better protects ball speed from all impact location but most notably strikes low on the clubface, which can be distance killers. Additionally, a new internal weighting system has pushed more weight to the perimeter of the clubhead to ensure that players don’t suffer significant distance losses on shots hit from the heel or toe.
As the above description would suggest, most any golfer can put an M4 Rescue into play and enjoy more success than they could hope for with a traditional long iron. One of the additional reasons for that is a sole design that allows players to better escape poor lies. And for the right-handed player who fights a miss to the right, the M4 will also offer a natural draw bias.
With P-790, TaylorMade created a forged distance iron that meets the demands of better players and delivers consistent performance for the aspirational golfer. By combining the new SpeedFoam with a wrapped face construction, they have engineered an iron that is as beautiful as it is powerful.
The Tour demands perfection, P750 delivers. P750 Tour Proto irons are reserved for the best ball-strikers—players who prefer a more compact, forged clubhead for precise shotmaking and immediate feedback through impact. P750 raises the standard by providing superior performance and feel in a design that delivers optimum workability.
P770 irons utilize an advanced forging process to create a pure and simple head shape that appeals to the better player’s eye. Combined with precision-milled faces and grooves, P770 provides golfers with soft-solid feel at impact and performance that is both workable and forgiving.
In 2017, TaylorMade introduces the M1 irons — an entirely new line that packs the distance and forgiveness of M2 irons in a more compact shape for improved control. M1 irons have been crafted to bring as much of the speed, forgiveness, and playability of the M2 irons, but deliver it to the player who prefers a slightly more refined look along with additional control and workability.
Drawing inspiration for the world’s best golfers, Milled Grind (MG) wedges use advanced surface milling techniques to ensure precise sole geometry, leading edges, and score lines. The result is a precisely crafted grind on each and every wedge that produces optimal turf interaction and consistent performance.
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