New from Titleist and Bob Vokey are SM8 wedges, which feature a dramatic shift in technology to improve performance. Most notably, CG positions in the SM8 lineup have been moved forward to help golfers square the clubface more easily at impact and enjoy more consistent trajectory, as well as improved feel. Additionally, the Spin Milled Grooves utilized in SM8 have been individually cut and each groove is inspected to ensure that it conforms to USGA rules.
There are six tour-proven sole grinds available in the SM8 line to meet the needs of golfers as it relates to the shots they want to play around the green, the conditions where they play most frequently, and how they deliver the club at impact. There are also three unique finishes -- Tour Chrome, Brushed Steel, and Jet Black -- to choose from, and Vokey SM8 wedges are available in lofts ranging from 46 to 62 degrees.
Brand new from Scotty Cameron for 2020 is the Cameron Special Select putter lineup, a collection of eight high-end blade and mid-mallet designs. Through the years, Select models have been some of the most iconic putters that Cameron has created, and they represent some of the most popular shapes in golf. For 2020, the renowned putter designer relied more heavily on Tour feedback, which resulted in the sleeker profiles that the world's best want to see.
Each Special Select putter is milled from premium 303 stainless steel, and customizable sole weights allow players to create the exact balance that they’re looking for in their stroke. Included in the eight models that are available is the Newport 2, which has been made famous by Tiger Woods’ success with that classic blade design. The Newport, the Newport 2.5, the Squareback 2, the Fastback 1.5, the Flowback 5 and 5.5, and the Del Mar round out the 2020 collection.
Titleist had an incredible run of more than a decade with its AP iron franchise, but based on the latest irons it has developed felt it was time to introduce a new name with the new product line. Meet the brand new T-Series. There are three unique models -- T100, T200, and T300 -- for golfers to choose from within the T-Series family, and each option features significant new technology to give its target players optimal performance.
The T100 is a forged players iron that Titleist expects to be its No. 1 iron on professional tours around the world. It was built for precision but tungsten weight in the heel and toe make it more forgiving and stable than its appearance suggests. The T200, meanwhile, is a players distance iron that will deliver exceptional ball speed and MOI in a more compact shape, while the T300 is a game-improvement iron that will excel in terms of distance, forgiveness, and launch.
Also enjoying a name change are the newest iterations of Titleist’s MB and CB irons, but this particular nomenclature isn’t actually new, rather a blast from the past. In an effort to pay homage to the iconic 600 Series players irons that it released in the early and mid 2000s, Titleist is calling its new models the 620 MB and 620 CB. What hasn’t changed, however, is that both of these irons were created for better players who are premium ball-strikers.
Forged from 1025 carbon steel to offer exceptional feel, the 620 MB and CB irons feature thin toplines, minimal offset, and narrow soles, attributes that allow players to control distance, shot shape, and trajectory. That said, progressive blade lengths provide some forgiveness in the long irons, and the CB’s 3- and 4-iron feature tungsten to help with launch and stability. The shaping of both irons has also been modified to make blending then as a combo set more seamless.
As Titleist perfected the technology for and designs of its TS drivers and fairways, it also found ways to unlock hybrid performance, which led to the new TS2 and TS3 hybrids. Most notable about both new models is that they feature clubfaces that are 16 percent thinner, which leads to significant ball speed gains. Additionally, weight that was saved in constructing the face was redistributed in the clubhead to increase MOI by 10 percent when compared to the 818 hybrids.
While those are shared technologies in the TS2 and TS3 hybrids, each is its own animal. The TS2 has a slightly larger profile and was designed for players with more shallow angles of attack who prefer to sweep the ball from the turf, while the TS3 has a smaller footprint and additional offset to drive performance for those who hit down on the ball aggressively with a hybrid. Also of note, the TS3 features Titleist’s SureFit CG to help players achieve their ideal shot shape.
As utility irons grow in popularity among professional golfers and recreational players alike, Titleist made it a top priority to upgrade its offerings in that emerging category. The result is the new U-500 and U-510 utility irons, both of which have been created to give players of all ability levels viable alternatives to traditional long irons or hybrids as clubs that provide distance, naturally high launch conditions, and forgiveness.
Fueling the performance of each model is more than 90 grams of tungsten that has been positioned in the heel and toe to promote effortless launch and high MOI, while a forged SUP10 face insert delivers exceptional ball speed from across the clubface. Of the two, the U-500 is more compact and features less offset and a thinner topline. The U-510, meanwhile, is larger in size and its wider sole enables higher launch for players with more of a sweeping action.
Bolstering the highly successful TS driver lineup from Titleist is the new TS4, which was created for high-spin golfers who need to lower their spin rates to maximize distance. The TS4 features a CG position that is 5mm closer to the clubface than it is in TS2, which combines with Titleist’s SureFit Flatweight to reduce spin and produce a flatter trajectory that has proven in the testing Titleist has conducted to be incredibly consistent in terms of dispersion.
Also unique about the TS4 is its more compact, 430cc profile, which offers a couple of benefits. First, the smaller, tour-inspired shape is more aerodynamic, allowing players to create more clubhead speed. Second, it gives golfers the ability to shape shots more easily. Like the other TS drivers, the TS4 also features the thinnest crown and clubface that Titleist has ever constructed, both of which help produce faster ball speeds from across the clubface.
The TS1 represents Titleist entering a new space for the company in the driver market. The TS1 was built exclusively for players with moderate swing speeds who are in need of distance to make the game more enjoyable. The TS1 is delivering that distance in multiple ways. A thin, high-speed clubface is producing more ball speed, while the overall weight of the driver, at just 275 grams, helps players who need added clubhead speed create it effortlessly.
Titleist recommends the TS1 for players who swing a driver at less than 85 MPH and average 220 yards or less off the tee. The TS1 features a lightweight crown design to help move the CG low and deep in the head to provide higher launch and maximum carry, and lightweight shaft and grip options were specifically chosen to optimize performance. Additionally, a more streamlined shape further helps players create more clubhead speed during the swing.
Scotty Cameron is probably best known for the blade-style putters he designs, but in recent years he has also had tremendous success with high-MOI modern mallets. New for 2019 from Titleist and Scotty Cameron is the Phantom X lineup, which will be replacing the Futura line in the Cameron family of putters. There will be nine new models in all in the Phantom X line, all of which have been designed to provide players with exceptional stability on off-center strikes.
From a technological standpoint, each Phantom X putter has been constructed using premium materials, including soft 303 stainless steel and 6061 aircraft-grade aluminum, which combine to provide optimal weighting and balance. Additionally, new, tour-inspired alignment aids have been utilized to help players set up properly and start the ball more frequently on their intended target line, and there are multiple shaft bend options to work with any player’s stroke type.
More speed. That was far and away the No. 1 goal for Titleist engineers when it came to creating the new TS2 and TS3 drivers. And based on early adoption by Titleist Tour players, it would appear as if that goal has been realized. Making more ball speed possible is a new, thinner clubface that features variable face thickness to also provide better ball speed protection on off-center strikes. Additionally, the thinnest crown that Titleist has ever utilized in a driver has allowed for a low, deep CG position that promotes high MOI, effortless launch, and low spin.
While TS2 and TS3 share technologies, they also have unique differences. TS2 features a modern, expanded footprint, as well as a fixed CG position, which combine to promote maximum forgiveness. TS3, meanwhile, offers a traditional shape that will encourage workability, as well as Titleist’s SureFit CG, which gives players the ability to move the center of gravity to achieve their ideal launch, spin, and flight conditions. And finally, both drivers have been designed to reduce air drag by 20 percent, which promotes more clubhead speed.
As is the case with the TS drivers, speed is the name of the game when it comes to the new TS2 and TS3 fairway woods. And while these fairways are producing faster ball speeds than their 917 predecessors, where they truly excel is in terms of maintaining ball speed on off-center strikes. That combination of speed and forgiveness has been made possible by a thinner clubface and a newly modified Active Recoil Channel. Additionally, a crown that is 30 percent thinner allowed weight to be repositioned to dramatically increase MOI.
In terms of where the TS2 and TS3 differ, there are parallels to the driver models. The TS2 fairways have a more modern, expanded footprint that promotes maximum forgiveness. They also feature a fixed CG position that encourages high launch and low spin for optimal distance. The TS3 fairways, meanwhile, feature SureFit CG technology to help players customize their launch and spin conditions, and a slightly more traditional shape will also make it easier for players to work the ball when they want.
Scotty Cameron’s emergence as the most renowned puttermaker in the world has long been highlighted by his Select line, which features classic blade and mid-mallet designs that are played by many of the best players in the game on professional tours around the world. Brand new from Cameron is the 2018 Select line, which features seven different models for players to choose from, including cult classics like the Newport, Newport 2, and Laguna.
The 2018 Select lineup features exciting modifications when compared to the 2016 line. Most notably, Cameron has moved the balance point in the sole slightly forward to ensure that each putter sits square at address, which also makes it easier for players to align correctly. Additionally, more vibration dampening material has been utilized to create optimal feel and a softer sound while still providing players with the valuable feedback they want on mis-hits. What hasn’t changed, however, are the stylish look and tour-proven performance for which Cameron putters have long been known.
In terms of fitting options, as has always been the case with the Select line, 2018 Select putters will work best for players with varying degrees of arc in their stroke. The Laguna, Newport 3, and Newport 2.5 will work especially well for those with more significant arcs in their stroke, while the new Fastback and Squareback models will work best for those with minimal arc in their stroke. And of course, there’s also the iconic Newport and Newport 2 blades, which are perfect choices for golfers with a putting stroke that features a moderate arc.
Vokey Design wedges from Titleist and renowned wedge maker Bob Vokey have been the dominant force in their space for more than a decade, a trend that is almost certain to continue with the release of the brand new SM7 lineup, which in a short period of time has enjoyed unprecedented early adoption on professional tours around the world. What has made SM7 wedges so popular so quickly? It’s simple really: exquisite craftsmanship, consistent performance, exceptional feel, and unmatched fitting options to meet the needs of any player.
In terms of performance, Vokey’s use of progressive centers of gravity based on loft are allowing players to enjoy improved distance and trajectory control, along with a crisp, solid sound and feel at impact. Additionally, the Spin Milled grooves utilized in each design are not only creating more spin across the line but they’re also created the optimal spin that players need to execute whatever shot they’re faced with.
But it’s the fitting options that players have to choose from that continue to make Vokey wedges a favorite among touring pros and recreational players alike. In the SM7 line between the six sole grinds that are available, including the brand new D Grind, and all of the different loft options, there are a total of 23 different combinations to choose from. What does that mean for the average golfer? It means no matter how you deliver the club at impact or what your short game weaknesses are or what type of course conditions you typically encounter that there are Vokey wedges that are perfect for your game.
New progressive construction from hollow-body long irons to undercut cavity mid and short irons provides the best combination of distance and trajectory for each individually-designed iron.
Thin, fast, unsupported face inserts generate explosive ball speed for more distance. Hollow-body long irons, inspired by R&D’s development of the Titleist Concept C16 iron models, maximize carry distance on longer shots into the green.
Available irons: 4-P, 48º, 53º
Forgiveness and stability are delivered through precise perimeter weighting and a unique co-forged construction pioneered by Titleist R&D, with an average of 57.4 grams of high-density tungsten placed in the heel and toe of the long and mid irons. New high-density tungsten caps co-forged into the perimeter further increase MOI for maximum forgiveness at the AP2’s constant, tour-preferred blade length.
Tour-preferred profile offers proven look, sound and pure forged feel with a refined leading edge for more efficient turf interaction and consistent contact.
Available irons: 3-P, 50º
Hollow-blade construction combined with a thin, unsupported L-Face insert launches long and high with shot-stopping spin – even on longer shots.
High-MOI design – with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons – produces higher ball speeds across the face, providing the off-center distance performance of a game improvement iron.
New, preferred player’s shape appeals to golfers needing distance and forgiveness while maintaining control and solid feel.
Available irons: 3-P, 48º
Classic but modern cavity back packed with high-density tungsten – an average of 74.8 grams precisely placed in the heel and toe in the long and mid irons – creates higher ball speeds across the face for more consistent distance on off-center hits. New tungsten caps co-forged into the perimeter further increase MOI for maximum forgiveness without the loss of workability or shot control at the CB’s constant, tour-preferred blade length.
Optimized CG heights, low with a slight progression up through the set, deliver precise, tour-proven trajectory, while increasing the sweet spot for solid feel.
Available irons: 2-P
Advanced muscle-back design delivers tour-proven flight with maximum shot and trajectory control. Strategically designed CG locations deliver superior shotmaking and responsive feedback.
High muscle-back weighting, optimally positioned behind the sweet spot, provides pure, forged feel on every shot. Each MB iron is forged from a single billet of carbon steel for the purist look, sound and feel.
Available irons: 3-P
The most high-density tungsten in the Titleist 718 lineup – with an average of 93.9 grams precisely placed in the heel and toe – optimizes launch and spin to produce higher shots that go far and land soft.
High-MOI design increases off-center ball speed for forgiveness while delivering stability and tour-validated feel. Improved leading edge pre-wear creates more efficient turf interaction for more consistent contact.
Available irons: 2-P, 50º
For golfers with a sweeping delivery to the ball and prefer the look of a fairway metal. High launch, easy distance, and tremendous forgiveness positions H1 as a scoring club, not a rescue club.
TAKE DEAD AIM.
When was the last time you were thinking up and down from 215 yards out? With the introduction of SureFit CG combined with our industry-leading SureFit Hosel, you can count on maximum shot-shape customization, allowing you to take dead aim from shots you never have before. 818 hybrids are not rescue clubs -- they’re scoring clubs.
For golfers with a steeper delivery to the ball and prefer the look of an iron. Player preferred launch, precise distance, and iron-like control positions H2 as a scoring club, not a rescue club.
Active Recoil Channel™ 2.0 generates faster ball speeds through its improved channel and flexing polymer insert, producing a significant advantage in carry distance and making these our longest, most consistent hybrids ever.
There is more Adjustability in the 917 D2 & D3 drivers that features the new SureFit CG adjustment tools to set the driver up for Draw, Fade, or Neutral in addition to the Titleist SureFit Hosel adjustments. The Sound of these drivers has been tour validated to inspire confidence and feel.
The Titleist 917 F2 & F3 Fairways are designed to deliver the most complete performing fairways to date. All around playability combined with enhanced forgiveness are built into a larger profile fairway wood.
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